Cool Hunting

Tappening Tap Water Campaign
Once considered an indulgence, bottled water's popularity and resulting unnecessary stress on the planet has spawned growing ire in the eco-conscious community. Tappening is a faction of the movement aiming to challenge bottled water usage by highlighting environmental impacts and spreading white lies about bottled water, much in the same way the companies do. The lies include a multitude of tactics from the funny,...

Ikea: Come Into The Closet
Inviting everyone to "come into the closet," Ikea's playful ad campaign uses an interactive flash-based dance scene, controlled by sound, to highlight their creativity when it comes to closet organizing systems. The clever promotion revolves around various characters who dance robotically to music in four different rooms, each pulling accessories from the different storage solutions. A five song selection dictates the characters' dance moves,...

Paul Sika Photography
Cote d'Ivoire-based photographer Paul Sika created the environments in his wonderfully colorful and vibrant African series using actors and carefully staged sets to convey a powerful sense of social narrative and open the doors of imagination. The fashion and advertising photographer lets his ideas flow organically, but in the end his photographs are not left to chance. By creating a script and drawing sketches,...

New York Street Advertising Takeover
by Ariston Anderson Finding it difficult to locate a strip of space free from any advertising, Jordan Seiler of Public Ad Campaign did some research and found many of the billboards around New York City are illegal. To propose an alternate use of these city spaces, Seiler organized the New York Street Advertising Takeover, a network of citizens set out to transform the spaces into...