Cool Hunting
Nokia's second flagship store opens on Chicago's chic Magnificent Mile tomorrow, 24 June 2006 (the first is in Moscow). One has to wonder whether this premier U.S. location is strategically or coincidentally placed in Motorola's home town, just blocks from the Moto design studio and across the street from Moto's Destination Q store.
With an objective of education and experience over sales, the flagships are staffed with well trained Nokia employees and all of the latest gear. Unlike many mobile shops you can hold and explore the handsets. Displays provide interactive tutorials which allow you to send text messages that are displayed in Nokia's growing number of flagship stores (NYC opens in Fall 2006).
The 3500 sq ft. store also includes the first Vertu Lounge in the U.S., providing an appropriate environment to display the hand-crafted bling of the handset scene.
Nokia Chicago Flagship Store
545 North Michigan Avenue
Chicago, IL
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