Cool Hunting

Tappening Tap Water Campaign by Karen Day

tappening-1.jpg tappening-2.jpg

Once considered an indulgence, bottled water's popularity and resulting unnecessary stress on the planet has spawned growing ire in the eco-conscious community. Tappening is a faction of the movement aiming to challenge bottled water usage by highlighting environmental impacts and spreading white lies about bottled water, much in the same way the companies do.

The lies include a multitude of tactics from the funny, "Evian is actually collected from the sweat that freely flows from the armpits of Gerard Depardieu," to the compassionate, "Bottled water causes blindness in puppies."

tappening-4.jpg tappening-3.jpg

In addition to the clever campaign of bottled water lies, Tappening's website offers invaluable information on the truth about bottled and tap water and includes a database of quality tap water around the United States. For those in NYC, tap into the action with TapIt, an iPhone app that identifies cafes around the city providing a free fill-up service for reusable bottles.

Tools
Print
Email
Save / Bookmark
fShare Share
Permanent link
Sphere It
This entry posted on 30 July 2009 at 2:00 PM
Related Entries
Advertisement
Nordaq Fresh Water Filtration System
Nordaq Fresh is a new Swedish water filtration system that may change the way restaurants think about drinking water. We hit Napa this weekend and one of the many pleasures was an afternoon at The French Laundry (thanks for the hook up, José). When our waiter explained our water options—locally filtered flat or sparking, on the house) we were pleasantly surprised. He went on...
Box 185 Clothing
by Tisha Leung Sexing up the Midwest prairie look, Sara Keiser's Box 185 collection makes the style relevant to today. Her newest pieces—nubile faux fur chaps and pants, fringe leggings and feather earrings—aren't for wallflowers. This season, the South Dakota native reinterpreted her '70s-inspired wide leg pants from prior collections and decked them out in faux fur resembling Mongolian lamb hair. Keiser will also custom...
Bits 'n Pieces Exhibition
From fabric to furniture, advanced technology is quickly changing the face of design. The upcoming interactive traveling exhibition, Bits 'n Pieces, explores the evolution of the post-digital era with a display of objects found within the realms of graphic, product, furniture and jewelery design as well as architecture. The objects are as aesthetically pleasing as they are technically astounding, each designer demonstrating the future...
Converse at the Hotel Chelsea
To showcase their Spring / Summer 2010 line-up Converse presented each collection in different rooms of NYC's famously bohemian Hotel Chelsea. Visiting the homes of long-term residents Man-Lai Liang, event planner; Zaldy, clothing designer and Steve Willis, film director was a unique opportunity to to take in the creative material these artists choose to surround themselves with. Beyond placing their product in a unique...
Recent Cool Hunting Videosview all Cool Hunting Videos
Advertisement
Advertisement
Recent Entries

Emogayu Ceramics
Box 185 Clothing
Jo Ratcliffe x Edun: War Child T-Shirts
ExIT Shoes
Cool Hunting Guest Curates Etsy
Tumi Vapor: Polycarbonate Travel Bags
Big Shots: Andy Warhol Polaroids
Frank Hülsbömer: The Fiction Of Science
Lama Hourani Jewels