Cool Hunting

Entries with keyword "" 3 result(s) displayed (1 - 3 of 3)
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Roddick vs. Pong
(04 September 2006) -   Seen in January during the Australian Open, this American Express ad is back for another round during the US Open. You don't have to be a tennis fan to appreciate Ogilvy's clever combination of live action and animation to show a real life game of Pong being played on the court by Andy Roddick. Further promoting AmEx cards, the ad shows the url...
American Express Butterfly Card
(22 June 2006) - American Express just introduced their new Butterfly Card, a foldable card and keychain carrier available to all of their Gold Card holders. Similar to the Discover 2GO Card, the concept is to make taking (and therefore using) your card as convenient as possible. Since most people use some sort of key chain it's a logical choice to design around. The card can be handled...
(RED) Products
(03 March 2006) - Cause-related consumption is on the rise, exemplified by Bono and fellow activist Bobby Shriver's (RED) campaign. They have helped convince companies like American Express, Gap and Converse (with their Giles Deacon-designed All-Stars) to design and sell products that raise awareness and money for The Global Fund for AIDS, Tuberculosis and Malaria. Companies commit to contributing a percentage of sales, and the funds are used...
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