(RED) Products
(03 March 2006) - Cause-related consumption is on the rise, exemplified by Bono and fellow activist Bobby Shriver's (RED) campaign. They have helped convince companies like American Express, Gap and Converse (with their Giles Deacon-designed All-Stars) to design and sell products that raise awareness and money for The Global Fund for AIDS, Tuberculosis and Malaria. Companies commit to contributing a percentage of sales, and the funds are used...
